ORGANIZATIONAL CHANGE

Organizational Change

Organizational Change

Introduction

Change in any business has become an essential element to survive in the market and to make the customers satisfied. There are hundreds and thousands of ways and techniques that could assist the businesses to improve their productivity, quality and customer satisfaction. If companies do not respond to the changes, they will become victims of their own success. Therefore, companies should constantly look into ways to change their process in order to survive in the rapidly changing world (Bouckenooghe et al, 2009).

Changes in organizations can be conceptualized in terms of both process and content. Process of the change refers to how the change has occurred. Content explains that what changes has taken place in the organization. Theories of organizational culture tell that why the change was needed and what are the possible consequences of the change. Changes primarily occur due to changes in environment, technology or changes in customer requirements. Organizational change is a transformation in an organization to fulfil any requirement which caused any change in the organization. The Organizational analysts in most companies have observed that such changes often take unexpected turns and lead to transformation other than those required. Researchers have also concluded that when any action or decision is taken in the organization, it often bring the change as a by-product which are known as unintentional changes (Eby et al, 2000).

Discussion

Organizations have faced significant changes in the environment of the business with the changes in information technology, highly competitive firms in the industry and more focus on quality and customer services. It has been observed that change will remain a dilemma in how to cope with challenges that are often mutually exclusive: a challenge to assure high organizational change performance and a challenge to sustain organizational social integrity. But, in order to minimize the consequences, some approaches should be adopted to survive in the world of business (Fleisher & Bensoussan, 2003).

Approaches to bring about an optical change in the organization

Many researchers have concluded that in order to understand the content and process of organizational change. For instance, analyses of costs and benefits of a firm's potential market positions are included in the game theory of modern industrial organization economics. In addition to that, theories of management lay out communication system and possible political frameworks for the execution of change in organizations but ignore the fact that the different kind of changes should be adopted with different approaches (Henderson et al, 2006).

Factors influencing Change in Organizations

Innovatoin

Innovation is an essential element for any organization in order to survive, grow and significantly influence the direction of any industry. Development does not; however, guarantee success, but most be followed up with successive streams of innovation and change, from the incremental to the radical. The most reliable way to be successful in the industry is to innovate better and longer than the competitor, leading companies develops innovation portfolios that they can use to help sustain growth over the long term (Uljin 2003, ...