Organizational Analysis



Organizational Analysis

The company is said to be a chain of groceries present in the United States. The company is said to operate in the form of multi-department stores and supermarkets under the banner of Kroger which constitutes City Market, QFC, Jay C, Dillons, Smith's, King Soopers, Fry's, Food 4 Less, Fred Meyer, Ralphs and Kroger itself. Kroger is said to be operating primarily in the United States and is said to be have its head quarter in Cincinnati, Ohio and employs nearly 339,000 based on the facts of 2012 (Marketline, 2012).

The company has relatively been doing well and has revenues approximating to $90,374 million based on the stats of 2012. Comparing the revenues of 2011 there is an increase of 10.1 percent. This company along with the employees are said to be a union company and is said to be represented by Commercial Workers and United Food (Marketline, 2012).

Kroger is said to be one of the largest retailer who operates and sells off the merchandize it has via different formats. There are 2,435 multi-department stores and supermarkets from which there are 1,090 stores. Kroger is also said to manufacture as well as process food which is sold in the supermarkets. It is said to operate via retail operations (Marketline, 2012).

Strengths of Kroger include established and large presence that eventually leads to stronger performance. The differentiation measures that are sued by Kroger are highly effective. There is also a presence of different formats that have said to boost the span of target market.

There is low level of confidence which tends to impact the discretionary items demand. When it comes to the retail markets of USA it's not just Kroger but also other retail stores that have said to be facing such issues. This aspect should be given priority ...