ORGANIZATIONAL ANALYSIS

Organizational Analysis

Organizational Analysis

Introduction

Human resource management is an important part of an organization. In order to get success, growth and competitive advantage it is imperative that the human resource department works in a perfect, effective and efficient way. It is also necessary that the human resource department of the organization must coordinate and cooperate with other departments of the organization. The aim and objective of this paper is to talk about one of the challenging aspect that the human resource department of an organization is facing. For that purpose the organization that is chosen for this paper is McDonalds.

Nature of the Organization, Its Size, and Human Resource Challenge

The success story of McDonalds starts with Ray Korc story when he sold milk shake mixer that could shake five milk shakes simultaneously to a restaurant in California that was more of a hamburger stand. McDonald brothers ran this stand with the idea of quality, service, cleanliness and value or affordable prices. The same Q, S, C & V eventually became McDonald's mantra when Ray Kroc opened first franchise in 1955. Ray Kroc made note of social and demographic trends in United States. Kroc emphasized on the casual family atmosphere where people can enjoy their meals in a clean environment coupled with fast and exceptional service. With these social factors and strategies in mind McDonald's success became phenomenal. The human resource challenge that the organization faced is related to the amalgamation of culture or cultural change.

Human Resource Challenge Faced by the Organization

All multinationals including McDonald have been the target of those who criticize the expansion of multinationals and globalization. So people are strictly against the globalization of and multinational and have even termed this whole process as Coca- Colonization of the planet. Some have said that these multinationals are trying to create a McWorld by offering people all over the world the standard and unhealthy Big Macs and fries (Feine, 2006). The whole issue of Anti McDonald attitudes or Anti American sentiments is more of a cause of concern for a company like McDonald because now McDonald operates in the world market and draws a big portion of its revenues from its operations from countries other than the United States. “Benjamin R. Barber, author of the book 'Jihad vs. McWorld' and a professor of political science at the University of Maryland was quoted saying, 'This is how people see America, the ...