ORGANISATION AND THE ENVIRONMENT

Organisation and the Environment

Organisation and the Environment

Task 1. I identify and analyze the goals and objectives of the chosen company / business.

Amazon.com is the largest online retailers. The company opened its virtual doors in July 1995, Jeff Bezos, Seattle. Since then it has grown rapidly in all aspects of its business, including revenue growth and impressive share value at the public offering in 1997.

Amazon.com sells only online and on the merits of information broker. Amazon.com is constantly growing database of more than 12 million customers in over 160 countries. Amazon.com is the place to find and discover all customers want to buy online. They have a large selection of products of the land, including millions of books, free e-cards, auctions online, videos, CDs, DVDs, toys, games, electronics, cooking, computers and much more.

Amazon has evolved from a specialty retailer in the shopping portal, taking the signal from the auction site eBay, which has set itself an intermediary between buyer and seller. He began to sell products from companies such as Toys "R" Us and purpose on its website. She added goods to small retailers in its zShops. And it competes directly with Amazon to eBay auctions.

Business Mission:

The first step in planning a strategic marketing plan is to define the business mission. How Jobber (2001), Business mission is broad, lasting statement of intent, which is different from the other company of its kind. In short, the business mission is to give a direction in which businesses are unique, vision and specific competencies and competitive advantages, and say to employees, customers and shareholders that the company and employees are in. C ' is like the face of a company or organization that represents all this. In addition, trade missions are based on four main concepts, namely, goals, strategies, norms and behavior patterns and values. Nokia has always communicate the idea that their products are connected to the people of their consumers. They stress, design, and each function must conform to all because the technology is an invention of mankind. In addition, business missions can be influenced by three factors. There are companies in skills, change of environment and resources, respectively (Jain, 2000)

Amazon.com is the mission of leverage technology and experience to deliver the best buying experience on the Internet. To become a great choice to select categories of retail, the goal is to bring people on Amazon.com, find what they seek to discover what they know not what they wanted and left feel they have a new favorite place to shop. Amazon.com 's ultimate goal is the company's most customer-centric world. Amazon's current strategy is to expand through acquisitions, even if they had some success with this approach, it is not yet a positive effect on the bottom line.

Strategic Objective:

The strategic objectives to highlight the situation of each product. It depends on the product's life cycle includes four stages. Four stages of introduction, growth, maturity and decline, respectively. In addition, the different phases have different ...