Operations Management / Forecasting

Company Introduction

Toyota is one of the world's largest automobile manufacturers, sold over 8.8 million models in all five continents. A Top 10 Fortune Global 500 enterprise, Toyota ranks among the world's leading global corporations and is regarded as the most admired automaker.(Toyota Official Website, 2011).

Sales forecast

Toyota has reduced its 2011 global sales forecast by 200,000 units. Toyota expects to produce 7.8 million vehicles next year, marking the third straight year the Japanese automaker will miss the 8 million unit milestone.

Through the first 10 months of 2010, Toyota produced 6.37 million units - essentially matching its total for the ...