OPERATIONS MANAGEMENT

Operations Management

Operations Management

Introduction

This consultancy report is coordinated for Holly Farm in alignment to accelerate its future business. In the second part of this report; 'Evaluation of Current Operations and Gillian's Business Strategy' and 'Conclusion', Holly Farm's procedures will be critically advised in the facet of present and future promise capability constraints and any other operational problems. Also, we will converse about the feasibility of Gillian Giles' conceive for the enterprise there. In the last part; 'Recommendations and Action Plan', we will brandish a suggested alternate conceive for the enterprise and some answers for alleviating its constraints.

 

Topic: Evaluation of Current Operations and Gillian's Business Strategy

 

Executive Summary

            According to Gillian's outlooks, while there will be an boost in ranch shop sales by 50%, there will be a down turn in retail stores sales by 13.3% in 2004. However, these outlooks are improbable to come to true. Firstly, its retail stores sales has magnified by 75% on signify of each year, and its ranch shop sales has magnified by 28% on signify each year for the newest five years. It may be inapt that she spectacularly alterations these newest development tendencies on her anticipation without any constituents that could leverage on both channels. Secondly, since the ice elite market in the UK is mature and steady, very fast alterations of preceding inclination scarcely occur excepting going into strong new players into the locality, destroying the farm's grade hugely and buying into tremendously on the considering for its ranch shop. Moreover, in time span of Holly Farm's coordinating on its ranch tourists, this very fast change of the number of tourists could lead to collapses of its operations. These determinants suggested overhead manifestly brandish that Gillian's demand anticipation is not reliable. Hence, they have to anticipation in the other way.

 

Questions

1. Does Holly Farm has a vital capability constraint on its yield line that Gillian has hesitated to try this difficulty?

2. Does Gillian consigns ice elite to retail purchasers by the consignment van one time a week?

3. Does, Holly ranch has numerous adversities in its operations?

 

Literature Review

Gillian craves to boost the number of ice elite tastes from four to ten. However, this line elongation can source the next problems. First of all, numerous pieces of rather lesser demand components would be eradicated due to their expiration dates. In 1999, the Ice Cream Alliance handed out the designated day of peak 10 ice elite flavours in the UK in 1998. We can presume that, when Holly Farm made all of these 10 components, the share of each part in their pieces would be the identical as the market portions of each flavour ice elite in the entire market. The components that total claims are less than 1,516 litres per annum, therefore underneath the fourth position, should not be made because it is conspicuous that the components would be eradicated due to their expiration dates. Moreover, in the case of retail sales, the smallest important yearly demand for each part is 3,035 ...