OPERATIONS MANAGEMENT

Development of Hovis Crusty White Loaf

[Institution Name]

Development of Hovis Crusty White Loaf

Introduction

The paper performs an analytical task of assessing the case study of Hovis Crusty White Loaf who plans to develop and launch their new product in the market. the main points of the research covers performance objectives, product development, concept- volume-variety screening, and design approach taken by cathy and her team for the development of hovis crusty.

The main objective of Hovis bread was crispy on new markets, which should earn the company's long-term competitive advantage in the market to get bread. It should match the needs and demands of customers to satisfy. They wanted something that no one else. This could solve the most important market segments.

Overall, the main objective is to create Hovis bread popular with the people and the bread machine in the foreground. This is achieved by using the marketing steps can then reach out to people. This bread is a shell, which will last longer than any other crusty bread. This puts all the other leading brands such as Hovis Kingsmill, etc., they are something that none of the others have done, they should be in a better customer base and increase its market share from 12% to 18%. Marketing objectives crusty bread differed from RHM white breads because they serve more customers. This trip gave them a clear idea of ??what was needed to satisfy customers and sell more bread. And try to stay competitive, such as white bread. This time they tried a little to improve their products in different markets. A loaf of bread no longer just a weekend diet, you can eat all week.

Product Selection Analysis

The purpose of the product selection analysis is to identify which are the best ideas and not to reach a final decision on marketing and production of a product. After the initial development can be made more extensive analysis through market testing and pilot operations before making the final decision to introduce the product. Thus, the analysis of product selection can have a somewhat subjective nature and based on information admittedly limited. However, research and development should not only develop design specifications for operations. We should develop an information package to ensure the feasibility of producing the product. This information package should contain details regarding the process technology, data for monitoring quality procedures to test product performance and other similar issues. All too often, product design complete with a set of specifications and nothing more.

Product Development

The new classical approach to screening product development is a process in 7 steps that companies can use when developing new tuotteita.Prosessin help the company as soon as possible, if the product will flop and allow the company to either modify or reject it.

The first stage in this process is idea generation. There is a whole host of different places where ideas can come from. These include marketing, staff, customers, acquisition and many more. The second stage is idea screening. The third stage is the selection of ...