Operations and Supply Chain Management

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Operations and Supply Chain Management

Answer 1

The operations and supply chain strategy of Kroger is to manufacture their own products that are generic in nature and do not necessarily require a brand name. Additionally, such products are in great demand, especially in a down economy. Kroger's sales for these own manufactured products reached a high of 35% of total sales revenue. In addition, the chain of stores is linked with other suppliers of branded products in its supply chain. These are high-value partners of Kroger who act as its purveyors in the downstream supply chain of ...