OPERATION STRATEGY

Operation Strategy

Date

Strategy3

Operation Strategy3

Business Strategy4

Emirates Airline5

Strategic Analysis of Emirates Airline7

Issues Relating To Layout, Process Type and Use of Technologies7

Direct Attacks from Virgin8

Crisis Management8

Emirates Airline's Response to changes in the Airline industry9

Critical resources and capabilities used by Emirates Airline9

Effectiveness in the utilization of capabilities and resources10

Safety First10

Competitiveness and Sustainability10

Expanding the Boundaries10

Capitalizing the Growth in Asia11

Critical Analysis of Benefits and Challenges in Adopting and Applying the Technology11

Organization's Exploitation of the Value Chain and Quality12

Conclusion15

References16

Operation Strategy

Strategy

Strategy is defined as an approach which has its content not only relating the chosen perspective but also embedded with the perception of the world. It serves as the direction and the scope of an organization, which stated both the short and the long term goals in order to achieve the competitive advantage and the change in the overall environment of an organization. This all can be possible through the proper implications of the resources, with the aim of fulfilling the expectations of the stakeholders, concerning the strategy it takes part in the three elements, which are the organizations external environment, its assets and resources and the objectives which should be the result of the stakeholders expectations (Billington, 1998, pp. 23-30).

However, the main purpose of any business organization is to earn the profits and achieve the ultimate goal in order to fulfil the stakeholder's expectations. In order to achieve the main objective of any organization it is the manager's core responsibility to completely rely on the strategies they devise, as it gives the accurate direction to the business.

Operation Strategy

Operational strategy has the simplest definition, where the organization needs to align the pattern of rules and the processes that could align all the basic components of the business operation in terms of production, distribution while maintaining the quality of the goods. Operations management must be inculcated into the organization for the sole purpose of managing all courses of action that prevail in cost-effective and timely execution of operations and smoothly running a business. Activities that come under the head of operations management include primary activities that cover the discipline of quality assurance (QA), environmental protection and responsibility, production, manufacturing, warehousing, inventory, supply chain, logistics, packaging, etc

Operation strategy is all those activities which are directly related to the transformation of the materials, customers or the information. It also includes the outcome of the manufacturing goods, and the distribution services from the organization to the external suppliers (David, 2009, pp. 121-254). Similarly the operation strategy has a vision on which it works on the direction towards the decision. The vision of the operation strategy has to be integrated with the overall business strategy and the business model, thus the operation strategy could give the accurate results in the patterns of decisions making in the operations and competitive advantage for the company (Shah, 2003, pp. 129-149).

Operations management relates to the design and management of services, supply chains and products, and their supply (Shim 1995, pp. 289). The focus of operations management is to make efficient delivery of goods and services to ...