OPERATION MANAGEMENT YEAR 2

Operation Management Year 2

Table of Contents

Introduction3

Discussion3

SWOT Analysis of green Tech3

Strengths of green Tech4

Weaknesses of green Tech6

Opportunities for green Tech8

Threats for green Tech10

Strategic Position of green Tech under Porters Five Forces11

Supplier Power11

Threat of New Entrants11

Threat of Substitutes12

Buyer Power12

Degree of Rivalry12

Deficiencies in the current internet based process13

New Internet based process and its implications15

Conclusion17

Professor Huw Evans' Proposal and its Implications17

References18

Operation Management Year 2

Introduction

The company, green Tech was founded in 1990. The company started its business with the supply of low voltage, low emission, quiet and recyclable components to the electronic industry. Its components are used in the control systems of lifts, cars and kitchen appliances. Two medium-sized computer manufacturers use green Tech components in selected environmentally friendly 'green' models in their product range. The company has no manufacturing facility of its own at present. According to the recent market research 70% of the global electronics industry used green Tech supplied components somewhere in its products.

Discussion

SWOT Analysis of green Tech

SWOT analysis is carried out to know the strengths, weaknesses, opportunities and threats of any team or organization in which strengths and weaknesses are restricted to the use of resources within the organization and opportunities and threats are related to the outside surroundings. It was launched by Igor Ansoff in 1940. All the four elements of SWOT are fundamentally linked to the mission statement or goals of an organization and their regular monitoring is considered vital for its success provided timely corrective remedial measures are taken in view of the rapidly changing scenario of the market dynamics (Kotler, 2008). Strengths and opportunities help in achieving the goal and weaknesses and threats are likely to take you away from you mission in case a thorough rebuttal is not crafted effectively by taking all the stakeholders in perspective.

Strengths of green Tech

The company has specialization in the supply of low voltage, low emission, quiet and recyclable components to the electronic industry. This implies that they do have an established supply and distribution infrastructure and network in the relevant field. They are the market leaders in the supply of electronic components as 70% of the global electronics industry used green Tech supplied components somewhere in its products.

The company has extensive hardware testing facilities and it has built up significant technical know-how in supplying appropriate components. This denotes their strength in the field of “Quality Assurance”. They get their components from renowned specialist suppliers but they do not take it for granted that the supplied components would be free from any defects. The green Tech tries to ensure at its end that the quality of the supplied components are as per the recommended standards and specifications by testing these at their extensive hardware testing centre before supplying the same to the customers in the electronics industry. This strategy is likely to provide them with certain benefits both at the customers and suppliers ends.

Firstly, supply of quality components from green Tech keeps the customers satisfied and happy as they do not get complaints from the ...