About two decades ago, (Atkinson, 1984, 28) proposed a new technique, the production line approach, to improve service quality and efficiency in service industries. This approach is well developed, particularly in the fast food sector, which uses manufacturing techniques to achieve targets in relation to service quality and service delivery (Atkinson, 1984, 28).
Just in Time Approach in Catering Business
According to (Atkinson, 1985, 54), this manufacturing-driven logic had provoked widespread debate ranging from perceptions that it is ideal to totally inappropriate in the service industry. However, they suggest that “service business need not abandon production-line thinking, ...