OPERATION MANAGEMENT

Logistics and Operation Management



Logistics and Operation Management

Introduction

Virgin Atlantic

The man behind the creating of the world renowned London-based Virgin Group is Richard Branson. He is the chairman of the group and has parlayed an enduring respect for wisdom of conventional business into the world's most recognisable and powerful brand and international conglomerate worth of £ 1.8 billion.

Under the brand name of Virgin, Branson has invested into a wide array of businesses from financial services to wedding gowns; amongst which airlines are also included. The market giants have been rested off from their market share through these businesses. According to Branson, “My original aim was to be an editor; I become a publisher and an entrepreneur by mistake” (Balmer, 2001, pp. 1-17).

A record mail order business was delivered in London by Virgin group in 1970.Soon after that the company started a recording studio which later became the leading British studio. The company started its expansion in 1980s and established Virgin Atlantic airways, Virgin Vision, Virgin Holidays and Virgin Cargo. The company floated in the London Stock Exchange, in 1986. Although, Virgin Atlantic Airways remained Virgin Voyager Group's privately owned part. Branson believed that ruling a public company is infringing his entrepreneurial style; therefore, he bought all the outstanding shares back. Virgin Music was sold to Thorn EMI in 1992, which allowed Branson to invest more money in the airline business (Virgin Atlantic). This paper aims to examine the Virgin Atlantic Airlines in detail, with emphasis on the marketing strength and the role of employees in building the brand's image.

Discussion

Operations Management

Operations and quality management plays an effective and vital role in enhancing business operations. Moreover, it assures the accountabilities of production operations, quality, inventory, and distribution with the help of departmental managers with adequate performance of the business. Operations and quality management assures that the company is capable of fulfilling its quality and production commitments for a new branded product range via online business. Operations and quality management maintains and enhances the company's reputation. Further, it is helpful in fulfilling the needs and requirements of internal and external customers. Operations management is significant and essential factor for the development and growth of the organization in order to improve its performance and productivity (Obenauf, 2001, p.13).

The paper is based on the concept of how information technology is used in the operations management to increase the efficiency of the organization. Thus, it focuses on the responses of the organizations towards five objectives of operations, namely; speed, flexibility, dependability, quality, and cost.

A Diagram of Operation Management

Information Technology

Computer technology or in other words can be regarded as information technologies has now a days on its peak for taking a vital part in the accurate and rapid processing and transfer of huge volumes of processed data in the management of several operation in the multi-national or international firms. The appropriate management of operations and systems, which is conveniently processed by processing communication and information to those who are engaged in the huge ...