OPERATION ISSUES

Strategic Operation Issues

Strategic Operation Issues

Abstract

Hilton hotels are considered one of the best hotels in the world. This assignment discusses about the issues that some customers are facing while their stay at the Hilton hotel Dublin. Recommendations and considerations have been made in order to implement the understanding from the issues to satisfy the customers and ensure they are being entertained in the best possible way.

Hilton Hotels

Hilton is one of the successful and known hotels throughout the globe. The market that Hilton has is based on the ratings given to it depending on customer satisfaction. Hilton continues to remain at a top position by maintaining its current values and satisfying customers around the globe. Hilton consists of a global guest loyalty program known as Hilton Honours. To meet the requirements of their customers Hilton also consists of a customer support team that deal with all customer related support and to ensure that their stay would be remembered. Also to deal with customers all around the globe Hilton also provides multilingual customer support to entertain customers with different languages. Mobility to customers is provided around the globe by giving them services to order book and reserve through their mobile, laptops or handheld PCs. Hilton hotel Dublin is also an example of the quality and comfort they provide internationally. (Hilton Worldwide 2009)

Increasing Business Opportunities

Marketing Research

Marketing research strategy can help a business understand what a customer demands and requires from that business and what do's and don'ts should be implemented. This can also be helpful in cutting down certain costs that are not beneficial from the customer's perspective. Feedback can also be an important way to determine what needs to be done in order to make customers happier on their next trip. (Hilton Worldwide 2009)

Operational Issues at Hilton Hotel - Dublin

Hilton hotel has been satisfying customers for more than 90 years. The customers are a proof that shows how much the hotel is being praised and appreciated. However, there are some issues being faced by customers at the Dublin hotel. Several customers are not happy with the services being provided and do not recommend others for a visit there. This has greatly been an issue at the hotel as customers are their main business and not facilitating them would be a loss to the hotel. The customers are not happy with the staff and connectivity in the hotel and are also concerned that their money is being wasted while they make a stay at the hotel.

Problems Faced

Like every hotel there are also some problems that are being faced by customers which eventually affect the hotel and the brand name which may create a bad impact on their reputation. To maintain the quality of service it is important to understand the problems and issues being faced by both the customers and the hotel and to solve them with the highest priority. In this way hotels can compete with other hotels and attract as many customers as ...