ONLINE SOCIAL NETWORKING

Online Social Networking: Privacy and Trust

Abstract

Increasingly, millions of persons, particularly youth, mail individual data in online social networkss (OSNs). In September 2006, one of the most well liked sites—Facebook.com—introduced the characteristics of News Feed and Mini Feed, disclosing nothing less data than before, but producing in direct condemnation from users. To enquire the privacy argument, it may undertook a review amidst 172 present Facebook users in a large US university to discover their usage behaviors and privacy mind-set in the direction of the introduction of the contentious News Feed and Feed features whereas there are the several feed features of different networks with the different names in orkut it is Orkut Feed etc . It analyzed the degree to which users were distressed by the alterations, discovered the causes as to why, and analyzed the leverages of the News Feed privacy outcry on client demeanour changes. The outcomes have illustrated how an simpler data get access to and an “illusory” decrease of command provoked by the introduction of News Feed characteristics, triggered users' privacy concerns. In supplement to enhancing the theoretical comprehending of privacy matters in the online social networkss, this study is furthermore possibly helpful to privacy supports, regulatory bodies, service providers, and marketers to help form or support their conclusions in relative to the online communal networks.

Table of Content

ABSTRACTII

CHAPTER 01: INTR0DUCTI0N1

Outline of the Research1

Background of the Study1

Research Question:5

Aims and objectives5

Rationale5

LITERATURE REVIEW7

Introduction7

The Impact of Social networking9

Ethics and Social networking11

Moral Difficulties12

Forces of Applying Social Networking15

The News Feed controversy17

Facebook25

Twitter26

MySpace27

SOCIAL NETWORKING SITES27

LinkedIn27

Facebook28

Twitter28

MySpace28

More options Every Day29

Customer acquisition30

CHAPTER 3: METHODOLOGY32

Data Collection Tools32

Research Design32

Definition of (Qualitative/Quantitative) Research33

Quantitative Research33

Questionnaire (Primary Research)33

Sample: Survey35

CHAPTER 04: DISCUSSION AND ANALYSIS36

Demographics36

Patterns of Facebook usage37

Were people upset and to what degree?40

Were users uncomfortable due to the hype or publicity surrounding privacy at the time of the changes?40

Were People Uncomfortable With Information Being More Accessible?42

Influences of The News Feed Privacy outcry on User Behaviors45

Case Studies Analysis48

CHAPTER 05: RESULTS AND CONCLUSION52

REFERENCES54

APPENDICES60

TABLE I60

TABLE II61

FIG II63

FIG III64

64

FIG. IV65

FIG. V66

FIG.VI67

FIG.VII68

FIG. VIII69

FIG. IX70

FIG. X71

FIGURE XI72

APPENDIX QUESTIONNAIRE74

List of Tables and Figures



TABLE I8

TABLE II8

FIG I8

FIG II8

FIG. III8

FIG. IV8

FIG.V8

FIG.VI8

FIG. VII8

FIG. VIII8

FIG. IX8

FIGURE X8

CHAPTER 01: INTR0DUCTI0N

Outline of the Research

This research focuses on the various aspects of “what are trust and privacy relating to social networks, what are marketing techniques” and comprises of the following chapters:

Introduction

Literature Review

Methodology

Discussion and analysis

Results & conclusion

References

Background of the Study

As the social networking is becoming more and more popular, researchers have begun to observe its usefulness on various societal issues. Infact, social networking sites are being used by organizations to keep their employees connected as well as for advertising. According to Jody Nimetz, five major uses of social networking for businesses include creation of Brand Awareness, online reputation management tool, recruiting, learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects (Nimetz, 2007). According to Liebeskind (Liebeskind Oliver, Zucker, Brewer, 1996), Biotechnology firms are using social networking sites to share scientific knowledge which might have become “isolated and irrelevant”. Social networks are also being used by healthcare professionals to manage ...