Online Retailing

Contents

Background3

Pricing3

Online Strategies4

The Importance of Customer Service5

The Use of Twitter and, customers' trust6

Other Strategies7

Emailing Strategy7

References9

Online Retailing

Background

It has been researched that, in January 2009, Inc. (Zappos), ranked as the market leader in the online show sales in the United States, and in the 100 Best Companies in the Fortune Magazine. Zappos was founded in 1999, and at that time, there were only few online show retailers and, company made great business and, reputation over years and, offered several customer friendly services, which were not provided by other online shoe retailers. The offerings such as free shipping and, generous return policy, which were not considered by other online retailers. These services were offered at reasonable costs to the company and, several strategic business decisions made in a timely manner which achieved the customers' trust at the first place (Diane Brady, 2005). The major aim of the company was to provide friendly services and, reliable products to customers, in order to attract large number of customers from entire United States. If there is not any product available within the company premises then, company had advised to go through other competitor's website and check the product. In this way, company had achieved the heart of numerous customers and, they believed in the product service of Zappos more than any other company.

Pricing

Internet is used to sell the products directly to the customers, which affect the interactions of supply chain of industries. Pricing is the important factor in the supply chain which is noticed by customers and each participant in the supply chain. The decisions of pricing are made at several stages of supply chain. Pricing in the supply chain is also influenced by many issues by the involvement of internet. Customers may see internet channel as an inadequate way for traditional channel because, customers' expectations may not be fulfilled by wrong pricing decisions. The costs are not similar of internet channel and, those traditional channels, which make customer to think and change their decisions regarding pricing. When we consider traditional channels, then consumer's knowledge about internet is not fast, that is why behavior of consumer can change over time with the involvement of internet. These factors can affect the pricing decisions time to time. Although, pricing is one of the important factor in any company and can bring success and achievements to a company. We also assume that products are offered to customers through traditional and internet channels.

Online Strategies

Zappos also claimed that, with the passage of time, competition was increased and, they had to adopt certain strategies in order to compete with the competitors and, won the online customers. Zappos had hired talented and skilled employees and, advertising was done with word of mouth and, best services offered by employees. The use of media also brought great publicity towards Zappos and, social networking site such as Twitter added much fame to the company's product. The major focus of the company was to win the trust of the consumers and, company had to choosy in ...