Online Purchasing Trend in Consumers

Online Purchasing Trend in Consumers

Introduction

Interest in buying online or over the Internet is increasing significantly since 2008 and is estimated to continue growing Internet business more than 30% over the next four years. A number of people increasingly want to buy online products and services. Online shopping is a dynamic field. 2011 was a volatile year for electronic commerce with a multitude of community movements and social media to mobile purchases.

How is growing interest in buying over the Internet?

According to research observations of Morón Lara, head of the TNS study on the trend of consumers today, the economic crisis very differently affect the buying habits in those who do it through traditional channels to those who tend to buy online. In this regard, those started conventional consumers more for new prices before the crisis, but not online consumers that despite all the economic problems remained faithful to the same trade online.

The most interesting part of this reflection is that the number of facilities represented in online stores is negligible compared to the amount of sites that can be found in the traditional way, as well as a wide gap between the number of users who buy online they do not, why is revealed a very interesting niche to exploit for brands and so also for users who can reduce costs in purchasing items online and avoid a problem of stock or other interest in the purchase phase .

The collection of information made by TNS surprised to see the profile of online shoppers who prefer traditional channels of purchase. So you discover that those who prefer shopping online are younger than those who buy in person, averaging an age of 42. Although conventional shopping facilities a clear trend towards women, with 94% of cases in online shopping division is equitable and men and women are in the order of 50.4% and 49.6% respectively.

Among the most valued of the study emphasizes the delivery of the product purchased on the Internet, as well as the state in which they are made available to the user. 79% of online buyers value that suits the delivery schedule specified at time of purchase, meaning that the delivery is prompt and does not support undue delay.

Logically, those who go to physical stores do not value these aspects as they can get the product right away, but ...