ONLINE MARKETING

Online Marketing

Table of Content

What is an online marketing?1

Discussion and analysis1

Suggested Advantages of Internet marketing for the company2

The opportunities availability2

Suggested Disadvantages of Internet Marketing2

Measuring Online Marketing Success3

Detailed Overview for Adopting Online Marketing3

Site Traffic3

Traffic-to-Lead Conversion4

Features of Online Marketing4

Disadvantages of Online Marketing4

Other Limitations5

1.Increased competition5

2.Significant investments in the first occurrence in the Internet business5

3.Products that consumers do not want to buy through the Web5

4.The problems of executing orders5

5.Danger5

Successful Online Marketing Campaign6

Technology and Online Marketing6

Conclusion7

Appendix8

References16

Online Marketing

Online marketing online has a significant impact on the global business today. This study relates to the potential impact of online sales to the company where the manager suggested some key variables that need to be place while considering online marketing campaign. Suggested research focuses on:

Advantages and disadvantages of marketing online,

The potential impact of online sales to the company, and

The requirements for a successful online marketing campaign

What is an online marketing?

The emergence of online marketing makes more demands on the work of the marketer. First, there is a timeless awareness of global market, which has no government, customs and other boundaries, but includes its inherent cultural and national characteristics. One must first understand the basic phenomenon that operates in the new environment, its fundamental elements, technology, economics and marketing (Miller, 2001). 

Discussion and analysis

Companies of all shapes and sizes, in every industry, are increasingly adopting social media strategies and technologies for their marketing efforts, using Face book to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that “social” has to offer. The era of social business is here and it is becoming clear just how transformative it will be for B2B marketers.

Analyst suggested that the company must view certain circumstances keeping in view the demand of the customers to make their productivity rapidly growing. It is a fact that the emergence of widespread trade, increases foreign investment and cross-border transactions that have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is particularly difficult because they often operate on tight budget sales (Samiee, 1998).

For most small business entrepreneurs, selling or promoting their products or services through the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimizing its disadvantages. It is a fact, that it may be the marketing strategy producing the highest return on investment (Morrison, 2009). Suggested Advantages of Internet marketing for the company

A company can take advantage of the fact if they want to reach the target audience through online marketing. An Internet marketing and technology business, is leading the music industry in innovative uses of secure digital audio distribution. Internet opportunities to create customize in-store and online retail sales and marketing promotions.

Thus, talking about Internet marketing, we cannot dwell on what are the advantages it gives to potential buyers and sellers. Internet marketing tools have become part of the consciousness of marketers. The crisis will test the strength of opportunities for the online promotion and assessing ...