Online Consumer Behaviors



Online Consumer Behaviors

Method

Participants

Experimental manipulations and Interventions

Since the study aims to determine factors associated with online purchasing in general and not based on specifically studying the effect of a single factor on online purchasing, therefore, the need of any experimental manipulations or interventions is not felt.

Sampling size/Sampling procedure

To study the factors associated with online purchases, 300 people of varying age groups will be randomly selected. The survey will be conducted at the exit of any three of the leading super markets/malls that draw large number of shoppers. Mall intercepts are a convenient way to reach customers and since the study itself is related to consumer behaviors it will be a relevant location for such a survey. 100 shoppers outside each of the mall/supermarket will be approached randomly. Since generalization can only be achieved if the sample studied is random (highered.mcgraw-hill.com), samples from three different malls/super markets located in different (preferably distant from each other) areas of the city will be taken. This will be done to ensure randomness of the sample so that it can be a representative of the population.

Procedure

Research procedure

In order to find out the factors associated with online purchasing, a preliminary survey questionnaire is presented. The questionnaire is of the nature that will help in identifying the internet usage, the trust factor in online shopping, the preferences of the consumers etc. The instrument designed will first be pilot tested by faculty for the assurance of completeness and then after modifications will then be used for the study. Random shoppers will be approached and asked to participate in the study if it was convenient for them. They will be given a consent form and then a brief overview of the study and will be told the approximate time it will take for them to fill ...