Old Navy Promotional Campaign

[Name of the Institute]To: VP of Marketing Old Navy

Date: June, 9th 2012

Subject: Evaluating Promotional Activity of Old Navy

Marketing promotion of Old Navy is significant to evaluate as the growth and profitability of the organization depends upon the promotional strategies. The organization should always ensure the steps of promotions before implementing them. The organization has started to change the advertising strategy from traditional television to online. Old Navy has addressed the contemporary means to advertising and it is trying to implement it, however, before implementing these contemporary advertising strategies Old Navy should target the audience before it goes online. Marketing and campaigning of the product is one of the greatest crucial constituents of a fruitful product. Despite the fact that it is very problematic to measure the effectiveness of advertising in relation to sales, there are several research methods that will assist us in determining the impression the proposed advertising has on consumers (Belch, 2012).

Old Navy initially perceived for aged people, however, it is now catering all the fashion clothes for young boys, girls, and even kids.

Old Navy currently identifies online marketing and social media marketing for their adult male products. The online video launch for adult male clothes is a contemporary idea for Old Navy. It has been noticed that there are many organization that are going for online video advertising as Television commercials are widely ignored and they have restrictions of time. There are several cons that were attached to television advertising, however, the idea for online video advertising is one of the way to overcome this barrier it is the one time cost of production and then the online video could be seen by people in where any day and even every time.

As the target market is young adult it has been keen observed that ...