OGANISATION INFORMATION SYSTEMS

Organization Information Systems



Organization Information Systems

Introduction

As being initially employed in the marketing department. There are three things that need to be kept in focus. When going for an information system development the communication should be effective. Technology should be understandable and could easy be learned with in the department to mange the information and information connectivity across the departments should be coordinated.

The marketing information system is widely and most appropriately used software in the organizations that enables the companies to manage all the marketing functions of the department. Interacting along with the departmental people and managing activities throughout the department.

Discussion

It is a more organized and proper way to manage the information it helps marketer's to find out

Shift in wants of the customers

The competitor activities

Modes of the possible distribution

Segmentation

Selecting target markets

Marketing research analysis

Sales on track record

Various methods of advertising

Information System Development

Choosing an information system development is not a easy task, there are many difficulties faced by the organizations to make it appropriately according to the requirement of the marketing department. As a newly hired marketing person I would suggest it to be the software which would provide ease when working and provide strong communication within the department. Choosing an information system development involves different steps such as

Defining the System concept

Software system requirements

Designing the marketing software

The detailed design for the primary review

Critical designing for the code and unit test whether the system is working in an organized way according to the requirements.

The last step involves the integration and testing

The spiral methodology should be build in order to seek and find out the solution from the given alternatives for the proper and organized system implementation. This methodology includes finding out the required needs of the organizations and then properly managing those steps in order to facilitate ...