OAKES BOOT AND SHOE COMPANY

Oakes Boot and Shoe Company

Table of Content

INTRODUCTION1

TASK 01 (A)1

a.Planned Changes at Oakes Shoes1

b.New Business Mode2

Project and Program Design2

Skill Based innovation in the business model3

TASK 01 (B)3

TASK 02 (A)6

(a)Role of HR at Oakes Shoes6

(b)HR Issues Compensation and Rewards6

(c)Performance evaluation7

(d)Accessibility for customers7

(e)Communication and transparency7

(f)Measuring and monitoring performance7

(g)Recognition of the higher rate performances8

TASK 03 (A)8

a)Cause Related Marketing Model8

b)Research on Cause-Related Marketing Model9

c)Online Cause-Related Marketing Model9

d)Problems with Cause-Related Marketing Campaigns10

e)Social Marketing10

TASK 03 (B)11

a)Theories11

CONCLUSION13

REFERENCES14

Oakes Boot and Shoe Company

Introduction

The wave in order to get progress in the business is to change and revive the Business Model into innovation. The boot and shoe companies growing innovative will be sustaining in the market. In this era, these companies are striving in search of innovative Business model. An innovative model is one which encompasses of the technological advancements along with the new information that the company is using (Senior & Fleming 2006). The very first step for Oakes Shoes in the innovative business model is to identify and clarify the main goals of the business. It is essential for the Oakes Shoes as to answer why the company needs the change of information or innovation technology. The key factors for Oakes Shoes are to make an innovative business model are to optimize its organizational resources along with the business processes.

TASK 01 (A)

Planned Changes at Oakes Shoes

Step #1: In order to build an innovative business models the first and foremost step is to inculcate the innovation factor in the agenda of the strategic management comprising of the senior leaders of the organization. This is one of the main ways to not only encourage innovation but eventually it will lead to measurement of the innovation easily. Through this way, the company will be able to manage and track the depth of innovation implemented as well as followed in the organization (Badaracco 2001, pp. 60 - 71). On the other hand, the top tier will make it as an essential tool in order to identify the people who have the talent for innovation and do not resist innovation.

Step #2: the next major step taken in the business model will encompass of the process implemented in the innovation technique as therefore will bring the talented candidate and the potential of the Oakes Shoes. The management through can easily keep an eye on all those are not refraining and resisting with the implementation of technology in the firm (Jackson 2001, pp. 09).

Step #3: the last step taken to make the innovation stream up the Oakes Shoes is keeping a proper follow up of all the business innovation models and thus in the future can foster innovative environment and culture among the employees. The steps for innovation mentioned above is not exhaustive, even then the time limit can vary as per the implementation and acceptance of the innovation within the Oakes Shoes (Kotler & Armstrong 2004, pp. 65 - 71).

New Business Mode

Project and Program Design

The project based on innovation and information criteria of the Oakes Shoes need to be ...