NYT AND GOOGLE

NYT and Google



NYT's strategy in light of Google evolving mission

Introduction

New York Times were starting to build a strategy for the consumers would be able to read its journals online. Many bloggers said that they are happy to pay for the use of their website. The industry analysts said that this would be a risk taken in the name of the digital age. Even the executives and senior editors of The Times had a heating conversation day by day. The decision was pending to go online or not. If the step was taken, and it got flopped there were ...