NOSTALGIC MARKETING

Nostalgia Marketing



Nostalgia Marketing

Research Aim

The basic purpose of this research is to understand the use of nostalgia marketing as an effective marketing strategy for the organizations. The research further narrows down the study by analyzing the nostalgia marketing in retail study in relation to the atmospherics of Greece and UK.

Research Objectives

To analyse the response of consumers towards nostalgia marketing.\

To examine the benefits organizations achieve through this marketing strategy.

To identify the triggers of nostalgia marketing that make the consumers prefer one retail brand over another (Meredith, 2001).

To identify the cross cultural features of nostalgia marketing through the retail markets of ...