Every Organization needs a point of origin, a centre around which its operational activities would revolve. However, this central idea has three individual concepts attached to it including:
Organizational Vision
The organizational vision refers to the direction and ultimate goal towards which the organization is moving; or in other words it is the answer to the question of where is the Organization going (Brinckerhoff, 2009). The organizational vision is a picture of the desired future state, and shows how the organization wants to look in the upcoming years. For instance, a non-profit organization's vision could be to serve ...