Nokia Strategic Analysis in China

Abstract

This paper attempts to analyze the strategic position of Nokia mobiles industry in China. The report is generated after the complete geographical analysis of the strategic processes followed by the company. It has also defined the recommendations to the company's strategic plans.

Introduction

The mobile phone trade has grown and developed into a new marketing trend globally, over the past years. There are varied mobile phone brands in the marketplace; one of which is Nokia, which has gained an elevated status over the past years after commencing services in 1985. Nokia has come across with exceptional strategic Planning and adapted Strategic Management process in attaining the leading name in global market place. Strategic Management process is a tool that is utilized by the management team to help them in the development and execution of a number of competitive moves. These competitive moves are generally derived from the demands of the external environments in which the firm operates. The internal environment also has far-reaching effects on the success of the organization. “External and internal factors are the underlying bases of strategies formulated and implemented by organizations (David, 2010). It helps to guide the organization in determining what it does and why it is done. This Strategic management is also used by Nokia to enhance the success of an organization both in the present and future endeavors. Nokia manufactures mobile phones for every major protocol and market segment, comprising of GSM, W-CDMA and CDMA. Nokia presently stands in a secure position dominating the market with advanced mobile handsets and services, but efficient strategies are needed to vibrantly progress. This context primarily focuses on Nokia and its overall activities in the Chinese market. Considering past situations in the marketplace, where new and emerging entrants heighten the level of competition, the mobile phones developed brandishes varied designs and functionalities. China and East Asia prominently secures a conveying role in this exceptional development. China embraces an elevated potential for the mobile market and its growing economy. The study will elaborate the strategic plans followed by Nokia in the Chinese market place, being the manufactured of the Brand it has gained high position in Asian market and spread its expansion strategies around the globe.

Discussion

Nokia being the market leading brand has expanded its business through the massive planning of strategic activities and analyzing major markets around the globe. It has followed strict management process and has done complete Demographic analysis measuring the technological and social culture changes within different eras. This study is showed to analyze the changing environments in the telecom era which lead in bringing the Strategic plans of the company. Nokia market analysis is conducted in order to develop more effective strategic plans for the company.

Market Position Analysis

From the studies it has been found that, Nokia have had very productive years in the past, one of which is 1999 conditioning a 48% increase in the market share. At the end of the fiscal year 2001, Nokia accumulated net sales amounting to ...