NOKIA AND MICROSOFT FORM PARTNERSHIP

Nokia and Microsoft Form Partnership

Nokia and Microsoft Form Partnership

Introduction

The economy we live in today, along with technological development and market opening means that companies have to adapt to a changing environment. The competence and leadership of competitive advantage, make every day, the structure and business strategies to adapt to them. Consistent with this, there are new directions and routing for managerial and organizational practices: human resource management, motivation, culture and leadership among others. It is well known that the structure of an organization's strategy precedes it, therefore, when an organization decides to venture into new plans and corporate goals and business, also suffers from internal changes to enable it to benefit from this decision. (Gulati, 2007)

Today, competition and the entry of new competitors into the market means that companies are constantly seeking new opportunities for them to not only stay in the market, but highly competitive with their products or services: growth, diversification, integration, renewal and competitive advantage are some of these practices. Within a diversification strategy and corporate integration are strategic alliances which are formal connections between two or more companies that aim, join forces to achieve a common goal to which both benefit. We refer to diversification as the purchase or melting of other companies, in this case, related. And the growth, which refers to increased business with the vertical and horizontal integration of other businesses. (Watson, 2002)

The purpose of this paper is to know a little more of the origin, formation, disadvantages and advantages of strategic alliances, beginning with a process of defining the approach to reach their potential, as Nokia and Microsoft has formed strategic alliance, and to understand what benefits both companies could expect from them it is mandatory to know what is strategic partnership and its various factors (Kochan, Katz & McKersie, 2006). The chosen theme, we link a little more with the organizational strategies, well as it is known and venture into the not too distant future in management decisions and strategy planning. Strategic alliances or "business partnerships" are a form of growth and development currently being used by organizations, such as Nokia and Microsoft has formed partnership. (Alcantara, Mitsuhashi and Hoshino, 2006)

Likewise, when we delve more and more on a topic both interesting and enriching experience, imagination and knowledge should be in the normal course and understood, reconciled solidly for us as future leaders of the Colombian and international companies, we cannot just do growing but increasingly contribute to the development of a country, especially that of the more than seven million Colombians who still survive in misery. (Gregory, 2006)

Theoretical Framework

Strategic alliances are formal connections between two or more organizations whose purpose is to conduct training to help companies and strengthening the competitiveness of enterprises and that is the main purpose one can observe behind the strategic alliance of Nokia and Microsoft, as both companies are strengthening each other, as selecting Apple as common competitor for both. Strategic alliances are also understood as forms of cooperation among some ...