NOKIA AND MICROSOFT

Nokia and Microsoft



Introduction to Main Topic

Nokia's Chief Executive Stephen Elop said that “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It's now a three-horse race. (“Nokia Microsoft Alliance” http:// conversations.nokia.com /2011/02/11/welcome-to-the-third-ecosystem/ Retrieved on 26-03-2011)

The companies are also merging their services: Microsoft's Bing search engine will power search services across Nokia devices, with Microsoft ad Center providing search advertising services. (Powell, A. , Piccoli, G. , and Ives, B. 2004 pp. 6-36)

Nokia Maps will be integrated with Bing's search engine, and its content store will also be folded into Microsoft Marketplace. (McGrath, J. Time, 1991 pp. 147-174)

Nokia meanwhile is moving its focus away from longstanding operating system Symbian, saying it would become a “franchise platform” that would look to previous investments to harvest value. (Pertti Karkkainen and Tero Ojanpera 2006 P.24-28)

The firm said it will retaining but also “transition” the installed base of 200 million Symbian owners, though it added it expected to sell approximately 150 million more Symbian devices in the years to come.

Meanwhile Nokia's standalone Meego Smartphone operating system, set to launch on a number of smart phones later this year, is now to become an open source project.

Discussion

Nokia expects to offer opportunities with Microsoft new opportunities for developers who will be motivated to develop applications for emerging ecosystem for the cooperation between the two companies. (Martti Haikio and Olli V. Virtanen ,2002 P.32-36)

- Windows Market Place has an existing approximately 8,000 applications in the store and expects to see sustained growth in the number of applications for customer satisfactions were among the words of Microsoft CEO Steve Ballmer. (Yves Doz and Mikko Kosonen 2008 P.58-62)

- The strategy of Nokia Smartphone is about making Windows Phone and low-end devices will use a different strategy that includes ...