NIKE CASE STUDY

Nike: From Sweatshops to Leadership in Employment Practices



Nike: From Sweatshops to Leadership in Employment Practices

Introduction

Nike, one of the world leaders in sports shoes and apparel, has certainly had its share of ups and downs in the 40 year history of the company. After decades of incredible growth from a small organization to a worldwide leader in its industry, it fell under scrutiny for its questionable ethical decisions, but has weathered the storm and enhanced and strengthened its brand and its commitment to corporate responsibility. What were Nike's mistakes in handling the negative publicity? Nike made several mistakes in ...