Nike



Nike

Introduction

Nike is the pretty little story of two athletes, the track coach at the University of Oregon (Bill Bowerman), the other accounting student and semi-distance runner (Phil Knight) who had the idea of importing Japanese athletic footwear not too expensive and technically efficient enough. They were joined in 1965 by Jeff Johnson becomes the first vendor-company representative who toured the athletic fields of the country to promote their shoes. But soon, Bowerman wants to make his own sneakers. It is therefore natural that in 1972, Nike was born (Greenberg & Smolinski, 1994).

The story of Nike is inextricably linked to two names - Phil Knight, a middle distance runner on the team and the University of Oregon coach Bill Bowerman. American-made sports shoes worth while only 5 dollars, but the quality left much to be desired. As a coach, Bill Bowerman knew that in a bad outfit high results cannot be achieved, but more high-quality German shoes cost six times as much. And then the coach decided to try to create your own shoes, and Phil Knight was one of those who tried to "coach" shoes and tried it on myself (Ellis & Zhan, 2011). The main purpose of this paper is to compare, analyze, contrast and develop Nike history from its incorporation up until present.

Literature Review

Nike the leading manufacturer of athletic footwear and apparel in the United States, now running shoes and clothes became the subject of the daily wardrobe of many people. It all started with the sport sneakers for professional runners. Bill Bowerman co-founder of NIKE, from 1947-1972 years was a coach in running and athletics in the University of Oregon. In 1972 he became coach of the Olympic athletics team USA (Greenberg & Smolinski, 1994). He had already realized that an athlete for a good result also excellent physical fitness and good need more equipment, in running and athletics - a shoe. Bowerman tried to make each athlete's best for him, they were as children, he wished that all won and won. He did it for sport and for its own sake. Even then, Bowerman began to produce home-made shoes that were much more professional, better and cheaper shoes manufactured the leading firms in the market (Frisch, 2004).

Phil Knight is the second founder of NIKE, he was a student at the University of Oregon when he met Coach Bowerman to run, in consequence of which their acquaintance develops into a longstanding friendship. After graduation, Knight arrives at Stanford Business School, and after some time writing material for the study of the market, how to break the German monopoly in the American sports shoe industry, with Japanese high-tech and inexpensive sports shoes. In 1962, after graduating from Stanford University, Knight went to Japan, the most famous sportswear company Onitsuka Tiger (Greenberg & Smolinski, 1994). He claims to be representative of the company Blue Ribbon Sports, and eventually, his visit results in a distributorship in the U.S. market. Upon returning to the States, he brings a pair of sneakers ...