NEWEST ANALYSIS TOOLS

NEWEST Analysis Tools (Social Networking)

NEWEST Analysis Tools (Social Networking)

Introduction

One of the prominent applications with more impact and popularity amid the Internet social networks users is called Web 2.0. A web 2.0 application in the social network environment has generated a broad cultural change among the people and an enormous number of users. For example, as a communication medium the Internet generated more than 50 million users in last four years. The number of users of social networks such as Facebook and MySpace jumped from 200 to 250 million in just three months. Social networking has been a phenomenon in recent years. These networking websites are not only used by people, but also being used by large corporations and companies to promote their products and services, and increase their popularity and maintain strong relations with their customers.



Discussion

The social networks leaves a strong impact upon social ties made by people with their surroundings, which is not only interesting from a sociological point of view but gives an idea of the potential they have in the process of consolidating society and organizations. These social networking websites can force changes in leadership, sink reputations and generate visibility. (Aleman, 2009)

In other words, social networks have the ability to entertain the people, and serves as a tool through which they can organize themselves collectively. When we talk about social networks, the concepts of Face-book, MySpace, or Twitter strikes our minds. (Else, 2006)



Nevertheless, a network is what we weave when we are in touch with friends, family members, neighbors, classmates, peers and colleagues. Subsequently these networks are not homogeneous, but their configuration evolves from the natural tendency of a human to have a significant number of friends to stay in touch with friends and relatives. According to specific rules:

“It is we who give ...