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1960's and is one of the more popular phrases used in marketing. So what is the Marketing Mix? In an article titled "The Concept of the Marketing Mix" written by Neil H. Borden describes the four elements that actually make up the marketin...
is marketing mix (the 4p) and why it is important to a company Introduction Understanding the marketing mix in your business is crucial to your success as an entrepreneur. Marketing mix is a term used by marketing professionals to describe...
healthcare in United States will also shape the evolution of the American pharmaceutical market. Because regional governments are now responsible for their own healthcare budgets, many of them want to exercise greater control over pharmaceu...
music which weds itself to the liturgical action, serves to reveal the full significance of that rite and, in turn, derives its full meaning from the liturgy. Foley’s definition is an apt beginning for this chapter on Roman Catholic theolog...
than the Four P’s Relationship marketing more relevant to businesses of today than the Four P’s Introduction Customer retention is very important because of business competitive environment. Thus, a marketing expert to give heed to RM and i...
are increasingly becoming globalized, which has resulted in increased competition; therefore making it difficult for firms to survive the intense competition not only from the domestic market but also from the international competitors (An...
service attempts to be a practice or skill that is utilized at the point where it is acquired, and cannot be in possession in view of the fact that it is rapidly perishes. An individual could go to a restaurant one day and have outstanding ...