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direct promotional marketing campaign to be launched to reintroduce this icon in the market. Five Stages of a Promotional Campaign Stage 1: Advertising Objectives Need to be Set Advertising objective is communication with a specific task fo...
uses of XBRL by both the organizations also differs in terms of the definition, description and the presentation of Off- balance- sheet- vehicle and the various ways used by these organizations in disclosing the activity loss. Thus, the sam...
This paper compares the way in which Stanley Elkins, in "Slavery: A Problem in American Institutional and Intellectual Life", and James McPherson, in "Ordeal by Fire: The Civil War and Reconstruction", both insert their works and how both ...
Automotive Industry in UK and the world has gone through a major transformation process. Specifically in United Kingdom and Japan, the installation of new assembly, consolidation and de-nationalization of auto parts and phenomena such as t...
financial institutions”. Summary of Article 1: “Wall Street Banks taking a Bruising” by Aaron Lucchetti This article talks about the pressures of global markets that have taken the banking sector into jeopardy. Goldman Sachs, Morgan Stanley...
and Professor of Business and Technology. Professor Dutta is Roland Berger Chaired Professor of Business and Technology and Dean of External Relations at INSEAD. He is also faculty director of elab@INSEAD. Elab’s written mission statement ...
Too Big to Fail is the definitive article of the most mighty men and women in investment and government grappling with achievement and malfunction, ego and greed, and, finally, the destiny of the world's economy. "We've got to get some foam...