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factors that motivate consumers to accept mobile devices as an advertising medium are not yet fully understood. This research will examine the drivers of consumer acceptance of SMS-based mobile advertising. The research will also focus the ...
factors that motivate consumers to accept mobile devices as an advertising medium are not yet fully understood. This research will examine the drivers of consumer acceptance of SMS-based mobile advertising. The research will also focus the ...
Factors Affecting Consumers’ Buying Process16 Testing of Hypotheses34 Hypothesis 134 Hypothesis 235 Hypothesis 336 Hypothesis 437 Discussion38 Influence of Branding38 Influence of Customer Loyalty40 Influence of the Purchasing Decision Proc...
Factors Affecting the Economic Growth of China. Growth in China is affected by the global crisis. China is the final stop of a long chain of Asian production that incorporates numerous producers in Korea, Taiwan, Japan, and other countries....
Factors facing China continued rapid growth, but more importantly, speed and the actual growth factor are recognized as follows: First, the speed concept of virtual; Second, domestic demand and rural strategic base; Third, the pressure on r...
Consumer decision-making process is a complete six-step process that completes the individual in making purchasing decisions. Some purchases with a high level of social or economic consequences to a large extent involved, known as high invo...
chronic stress and health Research shows that people in midlife do not experience stressors as frequently as the young do, but are susceptible to an overload of stressors, Factors such as a person’s socioeconomic status can make a differen...