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Consumer behavior is study of when, why, how and where people want to or not buy the product. That mixes elements of psychology, sociology, social anthropology and economics. It's about understanding buyer's decision making process, both in...
ther than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer-rating methodology that focuses on each ind...
Consumer decision-making process is a complete six-step process that completes the individual in making purchasing decisions. Some purchases with a high level of social or economic consequences to a large extent involved, known as high invo...
psychology, self-acceptance is assumed to be the re-requisite to facilitate the change to take place. It is a part of positive psychology that aims to achieve on two characteristics; stop criticising others and start self-correcting and em...
for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and...
Self-perception processes have been applied to understand a wide variety of social behavior, including how people develop attitudes and beliefs about objects, issues, and other people, including romantic partners (Festinger, 203–210). Self-...
Development and Understanding of the Self6 Stages of Psychosocial Development by Eric Erikson7 Theoretical Implications9 Stages of Cognitive Development by Jean Piaget9 Approaches to Develop Self-Concept among Children13 For Children13 For ...