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social media in the hotel industry and how it can be used as marketing tool. The impact of social media marketing has been analysed by considering the case study of Crowne Plaza Heathrow hotel. Social media marketing is a great way to conne...
Social Media12 Realising Sales14 Conventional Marketing Mix and Social Media15 Mass Media Impact and Influence21 Summary22 REFERENCES24 APPENDIX30 Questionnaire30 CHAPTER # 2: LITERATURE REVIEW This chapter presents the review of literature...
There are a lot of new products being reintroduced to the market. Today's consumer environment thrives on brand identities, Product differentiation, and competitive imitations. The success of retro branding, be it with music, movies, fashio...
hotels define policies, strategies as well as develop environmental practices in order to reduce their negative impact on the natural environment is named as Environmental Management. Those hotels that have followed this process and strive ...
has been a source of continuous guidance and inspiration. DECLARATION I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not be...
forecasting method has been conducted. In this research, we used data as a case study from Choice Hotels and Marriott Hotels to test of forecasting method and to determine the most accurate method. Preliminary results using the Choice Hotel...
forecasting and revenue management in hotel in a holistic context. The main focus of the research is on forecasting and revenue management and its relation with hotel industry. The research also analyzes many aspects of forecasting and reve...