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issues attracted many regulators and companies’ attention. Being response to the tendency of the economic development, the regulators of the accounting has separated the standard of intangible assets from the tangible assets and formulated ...
Assets are the products that have worth that can be gauged economically. There are two different types of Assets. Tangible Assets and Intangible Assets. Intangible assets are the assets that does not have any physical existance on the (Lin,...
long-term property (i.e. assets) is treated as expenditure in the financial period for which they are accounted. The annual costing of such assets will decline in value in the future with the passage of time and wear and tear. Therefore, fo...
brands (e.g., hospital, medical practice, hospice, home care, visiting nurses group, healthcare service) instead of their competitors’ brands. We don’t argue that intangible positionings are by definition problematic, but we do argue that m...
value for the stakeholder” as a key requirement for sustained competitive advantage in the 21st century organisational environment A key objective of research into marketing strategy is to uncover how firms develop and sustain a competitive...
globalization and because of the digitalization of economy. Previously organizations were concerned about increasing their profits only but now they have to think more. In past the profit maximization was only done through mass sales also k...
air blue brands are selling for Rs.40000/ which has a basic cost of Rs.30000 + 30% taxes i.e.Rs.9000 + Rs.1000 profit, is facing a competition from import and imported compatible motorcycle in all respect is also selling for Rs.40000/, whic...