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the benefit of businesses (business-to-business or B-to-B) or by businesses for the benefit of consumers (B-to-C). This distinction between the types of users of products and services has recently been redefined due to Web based sales. "B-t...
of the most upscale brands of automobile i.e. Porsche. Porsche has revamped its marketing mix during the late 90s and turned around a failing brand into the smallest independent car maker which is no small feat. The marketing mix strategie...
the essential guide for managers. Also the topic addresses social and environmental challenges through customers and brands in a way that has more impact than politicians or environmentalists ever could. It mentions the on how sustainabilit...
PS Vita) PlayStation Vita is a handheld game manufactured and launched by Sony Computer Entertainment. PlayStation Vita is a successor to the PSP. It has a 5-inch multi-touch Organic Light Emitting Display (OLED) as the front display (www.g...
should take into account both external variables (both internal to TESCO, allows the assessment of trends in the market and the current position and potential of the brand within this context. Diagnosis should be made to three levels: mark...
ps, and so to the children of the future will bring significant damage. It always depends upon the nature of the questions that are in any research study. In any research, different types of scales of measurements are such as nominal, ordin...
ps of participants is carried out to experimental conditions or for controlling conditions (Gerrig & Zimbardo, 2002). When for each subject or unit, only one measure is obtained, but the subjects are distinguished by some factors then the d...