New Product Launch Marketing Plan Part II

Target Market

LARC is the lightweight laptop which is about to be launched by our marketing team. The basic target market for our soon to be launched product would be the university going students as well as employed personnel since they are prone to using the laptops for their different professional and academic needs. The ease of carrying laptops is of the highest priority for them and as a result a light weight laptop would significantly address such a need for them. The segmentation strategy would be based on the demographics, income, psychographics and other ...