New Product Launch Marketing Plan

[Name of the institute]New Product Launch Marketing Plan

Executive Summary

The Marketing Plan for Brand X will be an effective competitor in front of the existing social networking. The current social networking is misleading and misusing he data of the users. It is stored in a way that others can excess this data easily. The Brand X will be effective communication medium for the users as for retaining the privacy information and it cannot be captured by their friends of their friends. The Data can be viewed by the authentication and permission of the users. In this entire new and interactive social medium will grab the audience as it will be between than the existing social medium. This will be the most convenient social medium for the users and the users will love it.

Introduction

The Situational analysis, marketing growth and competitor's overview will be feasible as to capture the brand X appearance in the current market.

Situational Analysis

The social media network is widely spread all over the world. It is the best way of communicating with people. The New Product X that will be entrant in the market will be the best medium of communicating with friends and family. It is the social network that is highly feasible for uploading pictures and uploading videos. This will be the most feasible, convenient and easy way to communicate with the people. SWOT Analysis will be feasible method for identifying the reasons behind launching this effective social medium (Lorette, 2013).

Strengths

The effective strength of this medium will be privacy of the users as the face book and other social medium stored the data of the individuals. The privacy of the people is invaded in the current social mediums. So it is depicted that this social medium did not exploit users data and the data of the users will maintain the confidentiality and privacy will not be revolved at any means thesis the major strength of Brand X. Other Strengths will be numerous photos and videos will be uploaded in this social medium. Moreover people will freely communicate with their friends and relative living in other countries (Lorette, 2013).

Weakness

The weakness of this social medium will be as the competitors have already captured the people's attention and Brand X has to build their image in front of face book, twitter and LinkedIn. These social medium can also launch effective means as to retain their image in the market (Lorette, 2013).

Opportunities

There are many opportunities for this social medium as this can create a unique image among the people. The privacy issue in this social medium is disturbing the people. In this regard this social medium will have opportunity to rise further in the market and create a better image s compared to face book among the users (Lorette, 2013).

Threats

The threats of the brand X will be the updating of these social medium that are expositing in the current market as these will be the major threats for this brand that has grabbed audience attention and ...