NEW OUTLET STRATEGY

New Outlet Strategy

New Outlet Strategy

Introduction

In this paper, we will be providing the service operating strategy for the new outlets of an Italian restaurant. Management is concerned that a poor customer experience at the new outlets could harm the restaurant's well-established and famous restaurant brand. This restaurant operates a chain of 26 full- service restaurants located near shopping malls and high streets. This restaurant is known for providing excellent service. The restaurant's provides high-quality Italian cuisine made from fresh ingredients. The management has now planned to look for expansion opportunities. The management has decided to launch a new chain of lower-cost, limited menu restaurants. The new outlets will be located along busy exits in the region and will serve outstanding Italian food at low prices to both travellers and local residents.

Existing Strategy for Restaurant

In order to promote its products and make it a quality product and gain the customer retention, Italian Restaurant follows different marketing strategies.

Product, brand and positioning strategy

Positioning of the design process offered by Italian Restaurant occupies a distinct and valued place in the minds of consumers. The purpose of forming a new outlet for the restaurant will make sure that it has a definite place in the mind, which distinguishes it from competition. Product positioning at an Italian Restaurant gets a sense of the client in mind and makes a decision about where it should be marketed (Blattberg, Neslin, 2000, p. 45). This can be achieved by its own attributes of food or under the influence of advertising.

Creative Strategy

Italian Restaurant should establish an innovative strategy in order to give guidance and direction for the development of current and future sales messages, advertising and brochures (Sam, 2010). Through its creative strategy, they have identified that what will be the impact and perception of it on the minds of consumers.

Communication Strategy & Testing

At the heart, the communication strategy of the restaurant is always a key idea, which is the concept of positioning. Italian Restaurant should consider establishing a full range of design communication strategy, and then it must immediately mention that this is a difficult and often lengthy process. However, with complete systems approach, the communication strategy develops the restaurant in a reasonable manner.

Customer Relationship Strategy

CRM or customer relationship management is a tool which Italian Restaurant uses in order to manage its customers. The restaurant uses it in order to facilitate the customers of the restaurant (Arrow, 2000, p. 40). Successful organizations are those that recognize their customers, and feel the need to know deeply opportunity to meet with their needs and expectations and staff knowledge and attitudes appropriate to give the attention it deserves.

Placement Strategy

New outlet will focus on the third P of its marketing mix and scrutinizes, and will develop the best strategies that help the restaurant to reach its product line easily to the consumers. As new outlet itself is a famous brand, the consumers will be well aware of it, but still nestle will concentrate on the supply chain ...