NETFLIX

NETFLIX

Introduction

Netflix Inc is the famous American provider of streaming media on the internet. Netflix deals with the on demand internet streaming which is very much popular among the people. The company provides the subscription base movie and other services include the television shows that are offered to the individuals on the basis of rental. The offering of the media to the subscriber is done through the internet streaming and via the mail services. The company not only provide its services in the United States alone but also actively conducting its business in many other countries like United Kingdom, Netherlands, Denmark, Norway, Ireland and Caribbean etc. They also provide the flat rate DVD through mails in the United States of America. The DVDs are sent through the permit reply mails.

Netflix Inc started running its business in the year 1997. Company's head quarter is located in the California. The company started of with its digital distribution in the early months of 1999. The company reached at very high growth within a short frame of time. Netflix started its business with the launch of a website and the total number of employees that were dealing with the company was only 30 at that time (Lieberman, David, 2010).

Operations of the Company

In the year 2000, the company started running its business on the flat-fee model. Unlimited rentals, the concern of due dates and late fees were addressed by the company and built reputation on that basis. In the year 2005, the Netflix developed the business to a great extend that the company shipped more than one million of the DVDs across the market on the daily basis.

In the year 2010, Netflix launched the online stream at the Canadian region. The company was looking for the international market. Later in the year 2011, the company decided to go for the Latin American market and European market. Company also decided to expand its business in Spain but unfortunately that did not happen (Ethan, S. 2009).

At the end of the year 2012, company decided to expand its service to the regions which include, Norway, Sweden and the other important market namely Norway. Company's head quarter is located in the California. The company started of with its digital distribution in the early months of 1999. The company reached at very high growth within a short frame of time. The services at the Norway gets started in the year 2013. The message was delivered by the CEO which states that pirate sites like BitTorrent networks and other type of pirate sites can be used for the expansion purpose. The CEO of the Netflix also stated that the downloading that is illegal can ultimately have an impact on the demand of the quality streaming. Because most of the customers switch to the legal content and services for getting the better quality.

The Advantage of Utilizing the Video Streaming Technology

The idea of the online streaming on the basis of the rent is a great idea. It not only helps in reducing the ...