Nestle in International Markets

Nestle in International Markets

Introduction

Nestle is one of the world largest nutrition, health and wellness company. The mission and objective of the company is to provide good food and the good life to its customers. Their aim is to provide healthy and nutritious choices in a wide range of food. Nestle was established in 1905 and was founded by Henry Nestle. The company grew by leaps and bounds and had a tremendous growth during the First World War and Second World War. It gradually started its expanding from condensed milk and infant formula products.

In 2011, nestle was listed as the no.1 company in the fortune global as the world's most profitable corporation. Currently the company has 449 factories and operates in 86 countries and has more than 328,000 employees.Discussion

Nestle competitive advantage over its competitors is unmatched global presence. The company has established itself in almost every country and has grown tremendously. This has developed a very strong relationship between nestle brands and the local customers where they operate.

Presence in international markets

Nestle is one of the most successful organizations that has not only grown in its domestic markets but has grown globally. We can say that, international strategy is at the heart of their competitive focus. Nestle has managed to market its products in more than 130 countries of the world. Nestle has a global network of wellness champions in all the business units in every country, in which they operate. Nestle global strategy is associated with foreign direct investment in dairy products. The main objective of nestle is to balance sales between low risk and developed countries and high risk growth markets of Africa and Latin America. Nestle has successfully managed to operate globally and satisfy the local needs of customers in which they operate. (Blythe & Benette, 2002, pp.28).

Entrance in the international market

Nestle is trying its level best to enter into international emerging markets and to capture the market share in basic food stuff. With the increase in income level, nestle is trying to move from niches into more upscale items. They focus on developing local goods for their local customers rather than bringing their global products into the international market.

Nestle believes that moving into international markets is very essential and a significant part of their long term growth strategy. International markets are very essential for any growing organization. Entering in international markets will certainly have a positive impact on the profits. Over the years nestle has increased its sales by 345 in international markets. According to nestle china, India and Russia are growing very fast, and it's a good opportunity for nestle to establish themselves in these markets. In order to establish themselves in China, nestle has to adopt the right strategies and has to analyze all aspects of the market. (Blythe & Benette, 2002, pp.33).Analysis of the market

Analyzing the market is very essential and it involves gathering information about the current market trends. Since nestle is trying to create its position in china, nestle need to analyze the market trends in china. Nestle need to identify the customer's preferences, their wants and needs and competitors in the ...