NCU Strategic Plan



NCU Strategic Plan

Introduction

Education is an important aspect of an individual's life. The decisions made by the individuals of selecting the institution are a vital one. This decision of the student can be helped by the educational institutions if they effectively market and showcase their key elements and their key features so that it can help the students in determining which university is best for them. The university or the educational institution has to develop an effective strategic plan for attracting the students from all over the world. A successful strategic and marketing plan assists in reaching out the right students that fit the requirements of the university as well as the students' requirement of the university. This paper will discuss the strategic plan of North Central University as well as provide the recommendations for further improvements.

Strategic Plan for NCU

North Central University is one of the best universities in the country. The university provides the students with the best possible education resources and educational opportunities. North Central University is committed to providing people throughout the world with quality educational opportunities by offering accredited Graduate and Undergraduate programs through a proven, fully online, distinctive faculty mentored approach to learning (ncu.edu). The university ensures that they implement effective marketing strategies that are helpful for the business, as well as, the students. The target audience of the NCU is graduate students; therefore, the marketing strategies are set accordingly. The current strategies that the business has adopted are effective and attract a lot of students to get admission to the university. These strategies are successful for attracting international students, which is why, the number of international students has increased a lot in the NCU (Mazzarol, 1998).

The marketing strategies for the NCU are quite different as compared to other institutes in the country. The NCU do not market itself as a product, as other universities do. The university has worked hard to ensure that they work to ensure that they earn an excellent reputation and are well known throughout the world. They have been successful in doing so because the students of NCU have made it possible. The NCU has provided superior quality education to students, on the basis of which they are marketing their institute. The success of the students has ensured the success of the institute because every applicant would want to study in a university that has a history to producing successful graduates. Universities play a significant role in helping the students get a decent job, and if the university is well reputed, the students will find it easy to get jobs. This is the major motivating factor which is why the students seek to get admission in NCU (ncu.edu).

Key Aspects of Marketing for NCU

Marketing is a term that is used in every business. The nature of the business does not matter because the strategies for marketing are almost the same for each business. People who got involved in the marketing process should ensure that they take into account the ...