National Broadband Network

Australian National Broadband Network

Australian National Broadband Network

Introduction

The Australian National Broadband network is the first open access communication network of Australia that provides high speed connectivity and internet access to the retail users of Australia. The main emphasis of connectivity is based on three technologies which are namely satellite, wireless and fibre optic. Australian National Broadband Network focuses to provide connectivity to every house in business in Australia. The data rate provided by Australian National Broadband Network is up to 1 gigabit per second and mainly works as the hub provider of internet access to the users of Australia by giving retail users connections which are further sold to consumers through these retailers.

The investment of Australian National Broadband Network is nearly 43 billion AUD. The market targeted by Australian National Broadband Network mainly consists of fibre connectivity with 90% of their users being served by fibre optic connections while 10% consist of wireless connectivity. Providing mainly services to retail services providers, Australian National Broadband Network tries to put in innovative ways and technologies that can help the normal user get high speed internet access and stable connectivity. The Point of interconnection method allows many retail service provides to connect with National Broadband Network access (The Australian, 2012).

Australian National Broadband Network will try to deliver network connection through Ethernet virtual circuits. It will also provide telephony and Ethernet services to users across the country. The point of interconnect would allow more retailers to connect to a single server. After the point of interconnection project is complete retail services providers across the country would have access to 121 points of interconnection. This would work as a network of broadband connectivity that would increase connectivity across the country no matter what location a retailer has. Services that can be provided by the retailers include broadband connection, IPTV and audio, video conferencing.

The National Broadband network Australia officially started in 2009 before previous failed attempts to enter the market due to political and market conflicts. National Broadband Network co was created at April 9 2009. A research was made over the Australian market and proposed in 2010. National Broadband Network then released their business plan for the setup of broadband network in 2010. This plan included future plans and the network design to be implemented. The main aim at Australian National Broadband Network is to provide open access whole sale broadband network to every Australian in the country (NBN Co - National Broadband Network - Australia, 2012).

National Broadband Network Australia takes great concern over the health and safety issue of the consumers as well as their employees and implements a safe and secure environment. The goals set by Australian National Broadband Network are made accordingly to the demands of the consumers and the point is set that can be achievable through dedication and hard work. The business plans and services are made sure to be cost effective in order to value their customers and to provide them services according to their needs ...