My personal approach within the Normative Theory



My personal approach within the Normative Theory

Normative theory

Media theory describes the relationship between media and society which is associated with complex social, political, economical and philosophical principles. A type of media theory termed as 'Normative theory' refers to what the media must be doing in a society rather what the media is actually doing. Generally, the central thoughts about obligations of mass communication will be constant with other principles and arrangements in a society. According to Siebert et.al, in their book 'Four theories of the Press', the press takes the responsibility of forms and ...