MUSIC & THE MEDIA

Music & the Media

Music & the Media

Introduction

Creativity is now a much used term. In Western societies, it stands for success, Modernity and new trends and therefore brings the excitement of the New with it. Whether in relation to People, businesses, cities or regions - Media creativity is seen as a positive feature and provides a picture of the dynamics. In striving for innovation and "progress" society, it is therefore, trademark. Our creative qualities are reflected in the arts and culture. Culture - this is in this study will show - is in turn closely linked with our understanding of Meaning, knowledge, talent, economic or social values.

The aim of this study is the Influence of culture on media creativity to explore. The latter is the driving force of economic and social innovation considered. How to help as music, visual arts, film and poetry while promoting media creativity and including jobs, economic prosperity, learning and social to increase cohesion? How artistic impact on the innovation capability of People and organizations? Why do companies like to surround themselves with art and culture? What social relevance has a culture based on media creativity? In this study, the concept of post-cultural media creativity (the "culture-based media creativity ") was developed. This kind of media creativity has its primary origin in the Art and Cultural production. It goes far beyond individual artistic achievement or creative content ", which to increased use of broadband networks, computers and IT equipment out, out. Culture-based media creativity is the ability of people (especially artists), independent of conventional rules, and to think creatively and express themselves in pictures. Thus conventions had broken new ground and committed development visions, ideas and innovative products. The Nature of media creativity is, therefore, that of artistic expression combined. The spontaneous, intuitive, individual, but also collaborative nature of media creativity enriches our Society is a versatile way(Avery, 2008).

Culture-based creativity is based on:

Personal skills (such as imagination and fantasy, the ability to "think differently")

Technical ability (often an artistic talent or craft),

A social environment (a social, creative and cultural environment that, through education and

Knowledge is encouraged, and an economy that invests in culture and culture-based creativity).

Importance of Media on Economic

The study shows the influence of culture on the development of new products and services (including public services), the emergence of technological innovations, the promotion of you also show that culture is an important element in the learning process and help communities build and strengthen. Culture-based creativity is therefore a crucial feature of our post-industrial economy. A strong brand positioning, motivated staff and management that appreciate creativity and creative Understands and promote formation processes are equally indispensable.

In addition, due to the success of Companies on innovative products and services, the expectations of customers and citizens in their highest priority or even be created. Culture-based creativity makes in this regard a significant contribution. These intangible digital technologies play an important role as they form new allow for social ...