MR. STEPHEN ELOP'S CURRENT MARKETING STRATEGIES OF NOKIA

Mr. Stephen Elop's Current Marketing Strategies of Nokia

Mr Stephen Elop's Current Marketing Strategy of Nokia

Introduction

Nokia is a communications founded company, which focuses on mobile phone technology. When mobile teletelephones first became accessible on the market the models were very basic with the best technology being SMS messaging (sending in writing "text notes" from one teletelephone to another). Then the next accelerate in expertise was being adept to put distinct faces on your teletelephone (distinct style wrappings for the front and back of your mobile apparatus) and after that the technological advances have arrive broad and very quick, with advances such as: MMS, WAP (internet), Polyphonic ringtones, Predictive SMS (where the phone will finish off a phrase for you if it can estimate what you are typing), Camera telephones and Video recorders. With all this expertise accessible in the communications market it is conspicuous that Nokia will have lots of affray, they encompass: Sony Ericsson, Samsung, Motorola, Siemens, Panasonic, NEG, Sagem and Toplux. (Tan, 2010, 110)

Nokia is engaged in the manufacturing of mobile devicesand in converging Internet and communications industries, with 128,445 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008. It is the world's largest constructor of wireless telephones. Nokia makes wireless apparatus for every foremost market segment and protocol, encompassing GSM, CDMA, and W-CDMA . Nokia boasts Internet services that endow persons to experience music, charts, media, messaging and games. Nokia's subsidiary Nokia Siemens systems makes telecommunications mesh gear, solutions and services. as, it has a huge market share in wireless phones, and now it can diversify into nokia systems i.e. nokia sims. it can proceed as a new positioning by nokia.this diversification can help nokia to gain more and more market share and furthermore nokia has good faith in the minds of the customers. So, it is simpler for the business to appeal new as well as existing customers. Keeping in brain long term designs, distinct demands of the distinct customers, competitors analysis, its strategies, their distinct products, market investigation, different segmentation, etc nokia decided to launch wireless network which can be at a gigantic success in the future. (Tan, 2010, 110)

Value Chain

To fully realise Nokia's position in the wireless telephony industry, we should first consider the commerce value string of links (Fig. 2). Handset end-users do not buy directly from Nokia - instead, they enroll in cellular calling plans from service providers. Nokia deals its phones to the wireless service provider after construction each handset utilising many constituents manufactured by other vendors. This position places Nokia at a negotiating disadvantage, where it is guarded by the charges of the handset constituents themselves, while it is simultaneously at the clemency of the service provider when choosing a handset trading price. (Tan, 2010, 110)

Industry Players

According to Goldman Sachs 1, there are actually four tiers of players in the handset market:

Tier 1: Nokia

Tier 2: Motorola ...