ModusLink Global Solutions - Review and Analysis of the Annual Report



Table of Contents

Introduction3

Mission and vision statements analysis3

Organization's performance4

Strategic goals5

Competitive and marketing analysis6

Competitive analysis6

Marketing analysis8

Appropriate strategy9

Merger or acquisition strategy10

Rewards for employee motivation11

Ethical business behaviors12

References13

ModusLink Global Solutions - Review and Analysis of the Annual Report

Introduction

ModusLink Global Solutions is a publicly traded company and provides an array of supply chain management solutions to some of the biggest companies in the world. These solutions have lead to growth in the revenue generation, reductions in cost and enhancement in the experience of customer experience of ModusLink's valued customers. The company excels in providing tailored solutions to meet the specific business objectives of its clients. The services provided by the company include factory supply, postponement and configuration, repair and recovery, customer care, warehousing and fulfillment, returns management, e-commerce and digital rights management (ModusLink, 2012).

The underlying objective of the company is to help the clients with their expansion of their global value chains. The company is operational in 15 countries through its 30 Solution Centres and has embedded innovation and creativity in the very culture of the organization. The reason why the clients outsource their supply chain management to ModusLink is its reliable and flexible infrastructure and expertise in logistics and planning.

Mission and vision statements analysis

There are several complexities inherent in the global supply chain management. The mission of ModusLink is to simplify these problems while creating value of its customers so that products as well as information can move quickly and effectively. In order for the company to be able to achieve this mission, it has devised a set of values that employees across the organization are not only familiar with but also believe in. The five core values of the company are focus on its clients, excellence, leadership, teamwork and integrity (ModusLink, 2012).

The company claims that it walks the talk in that he objective of the company is not only to lay down these values on the paper but also implement them in the day to day workings of the organization. If we look at the performance of the company reflected in the Annual Report 2011, we may conclude that the organization is well on its way to achieving its mission. The commitment to the mission and the conviction to make it a reality is reflected in the forward approach of the company.

ModusLink is truly a mission driven organization and every strategy of the company is designed to assure that the company is striding towards its mission. It is because of this reason that the evaluation system of the company has also been designed in a way that each employee asks himself how has he contributed in achieving the mission of the company and then makes his self assessment.

Organization's performance

The performance of the company improved in that the company has managed to improve the level of penetration in the market through price optimization strategies and viable investments. In addition, the market penetration was supported by a reduction in cost whereby ...