MODULE NAME - CONTEMPORARY MANAGEMENT ISSUES

Module Name - Contemporary Management Issues



Module Name - Contemporary Management Issues

1) How the utilitarian ethic may be used by consumer groups in their opposition to the supply chain that provides fresh vegetables that are out of season at their point of sale. Could you please include concepts such as utilitarianism, ISO Standards, Sustainability and Corporate social responsibility

Ans. Although this is not a place for discussion of ethical roots of our Western civilization, suffice it to say that most of us subscribe to "utilitarian ethic," This means that when evaluating the actions we judge it and especially its impact on our lives. We ask whether actions produce benefits: the greatest number of people? If you answered "Yes", then the action is considered to be good. However, this does not mean that the end justifies the means, because of the ethical dimension.

Similarly, we think about the introduction of new technologies. The benefits are shared by many people, or they are limited to a narrow segment of society? When applied to a crop, it means taking practice for performance, since it leads to a flourishing farms (and farmers at least in the short term) and affordable food for the population as a whole. Seventy-five years ago, the United States, farmers gratefully accepted all technological innovations, such as hybrid corn — that promised to increase production and improve the economic returns of farming. A little more production purchase additional horse and footwear for children!

Although quite a few of the oldest members of our society grew up in a farming family in the 1920s and 1930s and fondly remember happier moments of his youth on the farm, in reality it was a hard. There was nothing romantic about subsistence in Kansas or South Dakota during the great depression. On the contrary, today, many farmers have a higher standard of living, but feel that they are on the treadmill technology: always seeking to introduce new technologies that promise greater returns but not necessarily produce most of the economic impact of cereal prices continue to fall. Furthermore consumers now want to know which technologies are or are not using farmers, consumers are showing great interest in methods of production, generate their meals. This healthy questioning introduces a new element in the equation of food production and marketing.

This puts some of the basic values of consumer capitalism: "called" non-alloy choice, buyer power, the desire for lower prices, the ignorance of the nature of production, utilitarianism, "the end of the supply chain. In facing such prospects for food production in the late 20 th century, social movements, supporters of increasing ethics in food systems are slowly but inexorably connected with the older tradition of political analysis and who have learned the power of the system do not change easily, and the only change to the significant social costs. Having high ethical standards is not enough to win market share for ethical products; that entails winning public support, sometimes a class action, ...