MODULE 5 - SLP

Module 5 - SLP Marketing Mix: Pricing and Distribution in Marketing Decisions

Pricing and Distribution in Marketing Decisions

Introduction

The channel selection is important to consider the size and potential market value of the desired supply. As mentioned intermediaries reduce the number of transactions need to do to come into contact with a given market size, but is necessary to consider the consequences of this fact, for example, if a producer can make four direct contacts with final consumers, but makes contact with four retailers who look to their end users do with the total number of contacts in the ...